App Radar is purpose-built for a research challenge that general SEO tools simply don’t address: finding the right keywords for mobile app listings on the Apple App Store and Google Play Store. App store search algorithms work differently from web search, and the keywords that drive downloads are often quite different from the terms users would type into Google. App Radar provides search volume data specific to each app store, along with keyword difficulty and ranking data so you can make informed decisions about which terms to target in your app title, subtitle, and keyword fields.
The competitor research tools are a particular strength. You can enter a competing app and see every keyword it’s optimised for and ranking on, which gives you a fast shortcut to understanding the keyword landscape in your app category. The keyword rank tracking shows you how your app moves in the charts for target terms over time, helping you measure the impact of listing optimisations and app store algorithm changes. The localisation tools, which help you research keywords across multiple languages and countries, are also well-implemented.
At $39 per month, App Radar is reasonably priced for a specialist ASO tool. The main limitation is that it’s entirely focused on the app stores, so if you also have a web presence to optimise you’ll need separate tooling. The platform has improved considerably in recent years and the UI is clean and intuitive. For mobile app developers, studios, and mobile-first businesses who want to take their app store rankings seriously, App Radar is among the best specialist tools available and worth the investment.