Tools for finding and analysing keywords.
The industry-leading all-in-one SEO suite with a keyword database of over 25 billion terms and the Keyword Magic Tool for deep topical research.
Renowned for its Clicks data showing whether people actually click search results, plus one of the most accurate keyword difficulty scores available.
Tells you which keywords you already rank for, including queries you might not know about, making it an indispensable free research tool for any website.
The gold standard for keyword research specifically aimed at Amazon sellers, providing sales data and demand estimates to guide product and listing strategy.
A comprehensive suite for Amazon and Walmart keyword optimisation, product research, and sales tracking, with some of the deepest Amazon keyword data available.
Scrapes Google's People Also Ask boxes to map related user intent in hierarchical trees, making it one of the most useful free-tier research tools available.
Automatically identifies weak competitors in the top 10 search results so you can find genuinely achievable ranking opportunities without wasting effort on unwinnable battles.
Specialises in Organic CTR and Priority scores to help you pick the keywords most worth targeting, with a thoughtful approach to research workflow.
Strong for long-tail discovery and keyword clustering, with a clean interface that works well for agencies managing multiple client campaigns.
Visualises the questions and prepositions people use around any topic in a striking wheel diagram, making it excellent for informational content planning.
Specialises in finding high-traffic tags and title ideas for YouTube videos, with an integrated scorecard that makes YouTube keyword decisions straightforward.
Widely considered the most user-friendly tool for finding low-difficulty keywords, with a clean visual interface that makes keyword research genuinely enjoyable.