GMB Everywhere is a Chrome extension that has become quietly essential for anyone doing serious local SEO work. Its headline feature is the ability to see the exact Google Business Profile categories that any competitor in the Map Pack is using. You click the extension while viewing a local search result, and it shows you the primary and secondary categories for each business. This is valuable information that you simply can’t see any other way.
Beyond category spying, GMB Everywhere overlays useful data directly onto your Google search results: review counts, ratings, GBP completeness scores, and post activity. You get a snapshot of how any competitor is approaching their Google Business Profile without leaving the search results page.
The review insights and post viewer features help you understand what kind of content competitors are posting and how frequently. I find myself reaching for this extension constantly during local SEO audits. It’s one of those tools where you can’t quite believe you managed without it.
The free tier is useful but limited. The paid plan at $14.99 per month unlocks the full feature set and is excellent value for any local SEO practitioner. The main limitation is that it’s browser-based, so there’s no way to run batch analyses or export data in bulk. But for competitive research and quick audits, it’s hard to beat at any price point.