40 tools in Keyword Research

K

Keyword Insights

β˜…β˜…β˜…β˜…Β½ 4.6
Paid

Uses AI to cluster large keyword lists so you know precisely which terms belong on the same page versus which need separate content to avoid cannibalisation.

AI-powered keyword clustering SERP-based intent matching Search intent classification Content brief generation
K

Keywords Everywhere

β˜…β˜…β˜…β˜…Β½ 4.6
Paid

A paid browser extension that adds search volume, CPC, and competition data directly to your Google search results page as you browse normally.

In-browser keyword metrics overlay Search volume, CPC, and competition data Related and long-tail keyword sidebars YouTube and Amazon keyword data
G

Google Trends

β˜…β˜…β˜…β˜…Β½ 4.6
Free

Essential for seeing whether a topic is gaining or losing popularity over time, and invaluable for seasonal content planning and trend-led strategy.

Time-series search interest data Seasonal pattern analysis Geographic interest breakdown Related queries and topics
K

Keyword Surfer

β˜…β˜…β˜…β˜…Β½ 4.5
Free

A free browser extension by Surfer SEO that shows keyword volume and related terms directly in the Google search bar and results page.

In-browser search volume display Related keyword suggestions in sidebar Top-ranking page traffic estimates Word count data for ranking pages
S

Serpstat

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

Good for finding search questions related to any topic, covering keyword research, rank tracking and site audit in one competitively priced package.

Search Questions discovery Keyword competitor analysis URL vs URL comparison Rank tracking
V

VidIQ

β˜…β˜…β˜…β˜…Β½ 4.5
Freemium

An essential YouTube keyword and competitor tracking tool with real-time channel analytics and a keyword score that helps prioritise video topics.

YouTube keyword research and scoring Competitor channel tracking Real-time channel analytics Tag and title analysis
S

SpyFu

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

Specialises in competitor keyword research, showing you exactly what rivals pay for in PPC and which organic keywords they rank for historically.

Competitor organic keyword tracking PPC keyword and spend analysis Historical ranking data Ad copy research
K

Keyword Tool

β˜…β˜…β˜…β˜…Β½ 4.5
Freemium

Uses autocomplete data from Google, YouTube, Amazon, Bing and Instagram to generate keyword ideas across multiple platforms from one interface.

Multi-platform autocomplete aggregation Google, YouTube, Amazon, Bing, eBay support Instagram and Twitter keyword research Long-tail keyword generation
B

BuzzSumo

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

Shows which keywords and topics drive the most social media engagement and shares, bridging keyword research with content marketing strategy.

Social share data by topic and keyword Top content discovery Trending topic alerts Content performance tracking
A

AccuRanker

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

The fastest rank tracker on the market with on-demand refresh capability and street-level local accuracy, built for agencies that need reliable data fast.

On-demand rank refresh Street-level local accuracy Share of Voice metric SERP features tracking
G

Google Keyword Planner

β˜…β˜…β˜…β˜…Β½ 4.5
Free

The original source for search volume data, built for Google Ads but widely used for organic keyword research and campaign planning.

Keyword ideas from seed terms or URLs Search volume data direct from Google CPC and competition estimates Forecast and planning tools
T

Topic

β˜…β˜…β˜…β˜…β˜† 4.4
Paid

Helps you research and build comprehensive content outlines based on what the top-performing pages on any given topic cover, bridging keyword research and content creation.

SERP-based content brief generation Topic gap analysis Content grading system Subtopic and term suggestions