The industry-leading all-in-one SEO suite with a keyword database of over 25 billion terms and the Keyword Magic Tool for deep topical research.
Renowned for its Clicks data showing whether people actually click search results, plus one of the most accurate keyword difficulty scores available.
Tells you which keywords you already rank for, including queries you might not know about, making it an indispensable free research tool for any website.
Strong for long-tail discovery and keyword clustering, with a clean interface that works well for agencies managing multiple client campaigns.
Good for finding search questions related to any topic, covering keyword research, rank tracking and site audit in one competitively priced package.
Specialises in competitor keyword research, showing you exactly what rivals pay for in PPC and which organic keywords they rank for historically.