9 tools in Technical SEO

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Screaming Frog SEO Spider

★★★★½ 4.8
Freemium

The industry-standard site crawler used by technical SEOs worldwide, capable of auditing redirects, broken links, duplicate content, and on-page elements across an entire site.

Full site crawling Broken link and redirect detection Duplicate content analysis On-page element auditing
S

Semrush

★★★★½ 4.8
Paid

The industry-leading all-in-one SEO suite with a keyword database of over 25 billion terms and the Keyword Magic Tool for deep topical research.

Keyword Magic Tool 25 billion+ keyword database Keyword difficulty scoring Competitor gap analysis
A

Ahrefs

★★★★½ 4.8
Paid

Renowned for its Clicks data showing whether people actually click search results, plus one of the most accurate keyword difficulty scores available.

Clicks data for search results Keyword difficulty scoring Traffic potential estimates Parent topic identification
G

Google Search Console

★★★★½ 4.7
Free

Tells you which keywords you already rank for, including queries you might not know about, making it an indispensable free research tool for any website.

Query performance data direct from Google 16 months of historical search data Impression and click-through rate by keyword Page-level keyword filtering
S

Sitebulb

★★★★½ 4.7
Paid

A beautifully visualised site audit tool that presents technical SEO findings in clear, prioritised charts and diagrams, making complex crawl data accessible to clients and non-specialists.

Visual site crawl reports Prioritised Hints system Link graph visualisations Crawl depth charts
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SE Ranking

★★★★½ 4.6
Paid

Strong for long-tail discovery and keyword clustering, with a clean interface that works well for agencies managing multiple client campaigns.

Keyword clustering tool Long-tail keyword discovery CPC and competition data SERP analysis
S

Serpstat

★★★★½ 4.5
Paid

Good for finding search questions related to any topic, covering keyword research, rank tracking and site audit in one competitively priced package.

Search Questions discovery Keyword competitor analysis URL vs URL comparison Rank tracking
S

SpyFu

★★★★½ 4.5
Paid

Specialises in competitor keyword research, showing you exactly what rivals pay for in PPC and which organic keywords they rank for historically.

Competitor organic keyword tracking PPC keyword and spend analysis Historical ranking data Ad copy research
M

Morningscore

★★★★☆ 4.4
Paid

Gamifies SEO by showing the monetary value of your keyword rankings, making performance reporting more accessible and motivating for non-technical clients.

Monetary keyword value scoring Keyword rank tracking SEO mission task system Keyword difficulty data