7 tools in Site Audit

S

Semrush

β˜…β˜…β˜…β˜…Β½ 4.8
Paid

The industry-leading all-in-one SEO suite with a keyword database of over 25 billion terms and the Keyword Magic Tool for deep topical research.

Keyword Magic Tool 25 billion+ keyword database Keyword difficulty scoring Competitor gap analysis
A

Ahrefs

β˜…β˜…β˜…β˜…Β½ 4.8
Paid

Renowned for its Clicks data showing whether people actually click search results, plus one of the most accurate keyword difficulty scores available.

Clicks data for search results Keyword difficulty scoring Traffic potential estimates Parent topic identification
M

Mangools (KWFinder)

β˜…β˜…β˜…β˜…Β½ 4.6
Paid

Widely considered the most user-friendly tool for finding low-difficulty keywords, with a clean visual interface that makes keyword research genuinely enjoyable.

Colour-coded keyword difficulty Autocomplete keyword suggestions Question-based keyword discovery SERP analysis for any keyword
S

SE Ranking

β˜…β˜…β˜…β˜…Β½ 4.6
Paid

Strong for long-tail discovery and keyword clustering, with a clean interface that works well for agencies managing multiple client campaigns.

Keyword clustering tool Long-tail keyword discovery CPC and competition data SERP analysis
S

Serpstat

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

Good for finding search questions related to any topic, covering keyword research, rank tracking and site audit in one competitively priced package.

Search Questions discovery Keyword competitor analysis URL vs URL comparison Rank tracking
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SpyFu

β˜…β˜…β˜…β˜…Β½ 4.5
Paid

Specialises in competitor keyword research, showing you exactly what rivals pay for in PPC and which organic keywords they rank for historically.

Competitor organic keyword tracking PPC keyword and spend analysis Historical ranking data Ad copy research
M

Morningscore

β˜…β˜…β˜…β˜…β˜† 4.4
Paid

Gamifies SEO by showing the monetary value of your keyword rankings, making performance reporting more accessible and motivating for non-technical clients.

Monetary keyword value scoring Keyword rank tracking SEO mission task system Keyword difficulty data