40 tools in On-Page SEO

M

MozBar

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Freemium

Moz's free browser toolbar overlays Page Authority and Domain Authority onto search results and individual pages, with additional on-page data available for Pro subscribers.

Page Authority and Domain Authority overlay On-page SEO element inspection SERP analysis Link metrics for Pro subscribers
L

Link Research Tools (LRT)

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Paid

A sophisticated link intelligence platform with a browser toolbar component, built for link auditors and agencies that need deep backlink analysis and disavow management.

Multi-source backlink aggregation Link Detox Risk scoring Disavow file management Competitor link analysis
S

SEOquake

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Free

A comprehensive free browser extension from Semrush that shows SEO metrics, on-page audits, and keyword density analysis for any page you visit.

SERP metrics overlay On-page SEO audit Keyword density analysis Backlink and domain metrics
V

Varvy SEO Tool

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Free

A now-discontinued free SEO tool by Patrick Sexton that checked pages against Google's speed, mobile, and accessibility guidelines. No longer available, but worth knowing about historically.

Google guideline compliance checking Page speed analysis Mobile-friendliness testing Accessibility checking