Browse 153 SEO tools across 21 categories.
A completely free behaviour analytics tool from Microsoft that offers session recordings, heatmaps, and AI-powered insights with no data or session limits whatsoever.
The gold standard for keyword research specifically aimed at Amazon sellers, providing sales data and demand estimates to guide product and listing strategy.
A comprehensive suite for Amazon and Walmart keyword optimisation, product research, and sales tracking, with some of the deepest Amazon keyword data available.
A beautifully visualised site audit tool that presents technical SEO findings in clear, prioritised charts and diagrams, making complex crawl data accessible to clients and non-specialists.
The go-to local SEO platform for agencies, covering citation building, rank tracking, GBP audits, and white-label reporting in one well-priced package.
Scrapes Google's People Also Ask boxes to map related user intent in hierarchical trees, making it one of the most useful free-tier research tools available.
A high-end performance monitoring platform that goes beyond speed scores to help you connect site performance directly with business outcomes like conversion rates, bounce rate, and revenue.
An open-source image compression tool from Google that lets you visually compare compression formats like WebP, AVIF, and MozJPEG side by side to find the best balance of quality and file size.
A feature-rich WordPress SEO plugin that bundles schema generation, keyword tracking, redirection management, and detailed on-page analysis into a free package that rivals paid tools.
The most popular tool for compressing PNG and JPEG images without visible quality loss, with a simple drag-and-drop interface and integrations for WordPress, Photoshop, and automated workflows.
The official schema.org validator that replaced Google's Structured Data Testing Tool, checking your markup against the full schema.org specification for compliance.
Shows you which URLs across your entire domain are rated Poor or Need Improvement for Core Web Vitals, so you can prioritise fixes where they'll have the most impact on real users.