All SEO Tools

The official Google tool for analysing page performance, combining simulated Lab Data with real-world Field Data from the Chrome UX Report to give you a complete picture of your Core Web Vitals.

Built directly into Chrome's developer tools, Lighthouse lets you run instant performance, accessibility, and SEO audits without leaving your browser, making it ideal for quick iteration during development.

Google's own tool for checking whether your structured data qualifies your page for rich results in search, covering star ratings, FAQ accordions, review snippets and more.

The professional's choice for advanced performance testing, offering connection throttling, first-view versus repeat-view comparisons, a filmstrip view of page load, and an extraordinary depth of technical diagnostics.

Shows you which URLs across your entire domain are rated Poor or Need Improvement for Core Web Vitals, so you can prioritise fixes where they'll have the most impact on real users.

The official schema.org validator that replaced Google's Structured Data Testing Tool, checking your markup against the full schema.org specification for compliance.

Tells you which keywords you already rank for, including queries you might not know about, making it an indispensable free research tool for any website.

An open-source image compression tool from Google that lets you visually compare compression formats like WebP, AVIF, and MozJPEG side by side to find the best balance of quality and file size.

Google's own free tool for testing structured data markup, showing you exactly which rich result types your page qualifies for and flagging any errors in your schema.

The Enhancements section in Google Search Console shows which schema types Google has detected on your site and highlights errors or warnings that are preventing rich results.

A completely free behaviour analytics tool from Microsoft that offers session recordings, heatmaps, and AI-powered insights with no data or session limits whatsoever.

Essential for seeing whether a topic is gaining or losing popularity over time, and invaluable for seasonal content planning and trend-led strategy.