Formerly Surfer Local, Localo gives you a weekly task list telling you exactly what to do to improve your Google Maps visibility, making it ideal for non-specialists.
An entry-level keyword tool that provides keyword ideas and seasonal trend data, making it a good starting point for beginners on a limited budget.
Provides a clean visual dashboard of your Chrome UX Report data so you can track your Core Web Vitals history, compare yourself against industry peers, and monitor performance trends over time.
A dedicated WordPress plugin for both manual and automatic JSON-LD injection, giving you granular control over schema on individual posts and pages.
A WordPress plugin specialising in local business schema including NAP markup, review schema and business hours, built for brick-and-mortar businesses needing local structured data.
A collection of advanced Google Business Profile tools including a category finder and map rank tracker, with a genuinely generous free tier.
A long-standing keyword research tool with its own private data sources independent of the Google Ads ecosystem, offering a different perspective on search demand.
A beautiful, SEO-friendly store locator widget that creates properly indexed location pages, helping multi-location businesses get found in local search.
Moz's free browser toolbar overlays Page Authority and Domain Authority onto search results and individual pages, with additional on-page data available for Pro subscribers.
A geogrid rank tracker with a genuinely useful free tier, giving you a visual map of how your business ranks from different locations around you.