A simple, free keyword tool focused on finding keywords for both SEO and PPC campaigns, well-suited to beginners and small businesses getting started.
A clean, straightforward schema generator from RankRanger covering a useful range of types including How-to, Job Posting and Recipe, with simple copy-paste output.
A social media preview tool that's also essential for on-page structured data health, showing how your Open Graph tags render when content is shared across social platforms.
A free Chrome and Firefox extension that packs on-page analysis, SERP preview, hreflang checking, and broken link scanning into a single lightweight toolbar button.
Provides keyword insights for the often-overlooked Bing and Microsoft Search audience, which can differ meaningfully from the Google search population.
A quick, free tool that displays autocomplete results from seven or more search engines simultaneously on a single screen, ideal for rapid ideation.
Yandex's structured data validator verifies your markup for the Russian-speaking market, worth checking if your site targets audiences in Russia or Eastern Europe.
A comprehensive free browser extension from Semrush that shows SEO metrics, on-page audits, and keyword density analysis for any page you visit.
A now-discontinued free SEO tool by Patrick Sexton that checked pages against Google's speed, mobile, and accessibility guidelines. No longer available, but worth knowing about historically.