All SEO Tools

Essential for seeing whether a topic is gaining or losing popularity over time, and invaluable for seasonal content planning and trend-led strategy.

A web-based Lighthouse runner that saves your audit history so you can track how your performance score changes over time, making it useful for monitoring the impact of your optimisation work.

A free browser extension by Surfer SEO that shows keyword volume and related terms directly in the Google search bar and results page.

A free web accessibility evaluation tool from WebAIM that visually annotates your pages with accessibility errors and alerts, making it easy to understand and fix compliance issues.

A browser extension that adds a Validate button to your toolbar, letting you check structured data on any page you visit without leaving your browser or copying URLs into external tools.

A completely free tool from BrightLocal that lets you see exactly what Google search results look like from any location in the world, with no login required.

An advanced visual schema builder that lets you construct complex nested structured data without writing JSON-LD by hand, making sophisticated schema requirements more manageable.

The original source for search volume data, built for Google Ads but widely used for organic keyword research and campaign planning.

One of the most comprehensive free schema generators available, covering dozens of schema types with clean JSON-LD output and a well-organised interface.

A clean, beautifully designed browser extension from Glen Allsopp that shows you every important on-page SEO element in a well-organised panel, with zero clutter.

A public dataset of real-world performance data collected from actual Chrome users, covering millions of websites and powering the field data you see in PageSpeed Insights and Search Console.

Bing's built-in structured data validator checks whether your markup is correctly interpreted for Bing search, which is worth doing if Bing traffic contributes meaningfully to your site.